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Fetzer Five Rivers Ranch

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Name: Brown-Forman Wine Group
P.O. Box 3997, Paso Robles 93446

One of America's best-known premium California wineries recently solidified
its Central Coast presence when Fetzer Vineyards established its Five Rivers
Ranch winery and vineyards in September of 1999. Fetzer Five Rivers Ranch winery
and vineyard are located just north of Paso Robles in the heart of the Central
Coast winemaking region.

Fetzer has been a part of the Central Coast winemaking scene sine 1979, having
established strong grower relationships with the famed Bien Nacido Vineyard and
the Miller family in Santa Barbara County and Hames Valley Vineyards in Monterey
County. The Paso Robles vineyards will not only complement the grapes being
obtained from these other quality growers, but will also lend its name to a new
line of Fetzer wines – Five Rivers Ranch. The debut release of this new label
consists of four wines: a Santa Maria Valley Pinot Noir, a Monterey County
Chardonnay, and a Central Coast designated Cabernet Sauvignon and Merlot.

The Five Rivers Ranch wines express the pure flavors of the Central Coast, an
area stretching from the San Francisco Bay to Los Angeles that includes 10
counties and 26 unique American Viticultural Areas (AVAs). The name Five Rivers
Ranch references the five major rivers which define the essence of the Central
Coast -- the San Benito and Salinas Rivers in the North Central Coast and the
Santa Maria, Santa Ynez and the Sisquoc Rivers in the South Central Coast. These
five major rivers, together with key mountain ranges -- including the Santa
Lucia Highlands on the western border, the Gabilan Range on the eastern border
and the Sierra Madre Range to the south -- help define the diverse topography
and distinct microclimates of the Central Coast growing region.

The Fetzer Five Rivers Ranch facility got its official start in 1999 when Fetzer
purchased a 46-acre winery site located eight miles north of Paso Robles. In
2000, a 600-acre vineyard property located eight miles southeast of the winery
in Paso Robles was purchased. Planting of the vineyard began in 2001, with 160
acres of Cabernet Sauvignon planted. The second phase, scheduled for 2002, will
include 300 acres planted to Cabernet Sauvignon (80 acres), Merlot (140 acres),
and Syrah (60 acres), along with 20 acres of specialty varieties. Our first
harvest will take place in 2003. In keeping with Fetzer's philosophy of
sustainable agriculture, the vineyard is being farmed organically.

Fetzer's sustainable approach also extends to the winery facility itself, which
is home to some of the most environmentally sound and technologically advanced
winemaking systems in California winemaking. Phase One of the multiphase winery
was completed in September 2000. Green technology was used throughout the winery
to be more energy and resource efficient, and some of the innovations that have
been put in place at the Five Rivers Ranch facility include:
·Special fermenters with 30-degree sloping floors allow the grape pomace to
slide into the press, requiring fewer staff hours, and promoting a safer working
environment because no employees have to enter the tanks
·All tanks equipped with specially designed tank jackets that handle both
heating and cooling of wines, an unusual system which saves growers from the
“hurry up and wait” routine during harvest.
·Moveable press means the press goes to each tank instead of the usual method
where grapes are brought to a press; a more efficient method requiring less
movement of fruit for better quality.
·Steel made from re-used metal; Rocks used in construction sourced from local
·Excellent insulation (R 40), (for additional energy savings) far exceeding
·Purchase of used equipment (Gas motors for refrigeration system, air handlers,
humidification system) to support Fetzer's “renew and reuse” policy;
·Night air-cooling system to minimize cooling costs; Natural gas refrigeration
for energy savings and efficiency;
·Full winery-wide water conservation plans include recycling wastewater;
·Extensive company-wide recycling program;
·Special Hi-Bay Lighting with hi low sensors to save energy where employees are
not working.

Innovations in tank design, winery design and layout have helped Fetzer not only
improve wine quality, but fulfill its business mission to create environmentally
sustainable business systems and safe working environments. The company has long
been dedicated to quality and innovation in all aspects of winemaking, and has
played a key role in developing and promoting organic vineyard farming
practices, as well as being a leader and pioneer in solid waste reduction and
innovative recycling programs.

Contact Information
Phone: 805 467-0192

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